Quibi was never supposed to compete with Netflix or Disney Plus.
The novelty was shortform video for people as they waited for coffee or the bus. The space Quibi intended to seize was the lost minutes in the day — the ones big streamers aren’t competing for. But the COVID-19 pandemic has changed Quibi’s plans as it launches on Monday, April 6th. The question was whether Hollywood icon Jeffrey Katzenberg and Silicon Valley giant Meg Whitman could make a streaming service designed to be enjoyed on the go.
Now Quibi has to compete on the couch.
It’s another obstacle in Quibi’s attempt to break into an already oversaturated market. This is both the best and the worst time to be launching a streaming service. People are hungry for new…